THE TAO OF ROI
ROI analysis is an important part of your due diligence for new IT investment. How could you even think of participating in a new business venture or investing in another company without it? While ROI analysis is a must-do for any self-respecting management team, ROI is often misused and little understood.
Over the years, after countless ROI analyses for leading software providers, my opinions have fundamentally shifted about the use of ROI analysis and how meaningful ROI results can be. In short, my take on ROI has shifted away from the belief that the results of ROI are factual and the goal of the ROI exercise is to find...
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